Any one of these 13 sales messaging mistakes could be costing you money. From failing to find persuasive messaging, to telling your story in a boring way that makes prospects switch off, to arming sales people with the wrong sales tools – if you make these mistakes, your sales will suffer. Continue reading
A new book from Rob Goffee and Gareth Jones stresses that manufacturing companies must re-invent themselves as places where the best people want to strut their stuff. Their book, “Why Should Anyone Work Here?” offers guidance on making that happen.
We live in a fast changing world. Old assumptions are questioned on a daily basis. Continue reading