Why You Need a Mobile Friendly Website. Tips to Get It Done

Website-Design

While engineers still do the majority of their heavy-lifting work on desktop computers, their mobile usage is increasing, especially for reading emails and articles, and conducting product searches. This trend has real implications for industrial marketers, who must build and maintain a persistent digital presence. Continue reading

How Do Ads Follow You After You Visited a Website? Retargeting

Retargeted

Ever notice that ads seem to pop up on other sites after you visited a website? It’s called Display Ad Retargeting. It is very effective way to promote your brand. Virginia Goulding from WTWH Marketing Lab gives an overview of this tool that is low-cost and effective. Continue reading

Create Online Videos and Your Customers Will Love You For It

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Guess what? About half of your customers and prospects use online videos for work-related purposes too. They are seeking solutions for motor sizing, Ethernet cabling issues, pump volume curve performance, software capability, etc. Today, video is a low-cost and easily distributed tactic to reach your customers and prospects with high value information with a minimum investment. Continue reading

How to Make Your Email Results Better, Copy Tips

2017 Copywrting

I’ve seen some powerful email copy – and some are that are truly head scratching. No matter if you are writing copy or approve copy, these tips can result better results. Use these tips for email, but also all communications materials. Continue reading

Tips for Differentiating Your Business from Competitors

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Every market today is a busy, crowded, competitive market. In the industrial sector, many companies offer similar products, components and services. The quest to stand out from the crowd and differentiate from your competitors is a difficult challenge, but once overcome will help you gain a stronger, more recognizable position in the market. Continue reading

Why Email Marketing is a Smart Idea to Help Your Business Grow

Email

Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Marketers that can do this – connect with their prospects and customers in a highly targeted way – will be successful in delivering ROI and revenue back to the business. Continue reading

Marketing Trends To Watch Out For In 2017

marketing-trends

Thought you might be interested in what is coming up in 2017 in B2M marketing. Some are common-sense, some are new strategies that will grow revenues. AJ Agrawal, a Forbes Contributor, provided some trends you should be paying attention to. Continue reading

Tips on Running Your Business – Customer Service

customer-service

This article by Ed Mitzen, Founder of Fingerpaint, includes tips that all executives can use to increase customer satisfaction. His article titled, “What Flying Southwest Taught Me About How to Run My Business,” include some gems that are common sense ways to set your company apart from its competitors. Continue reading

What Engineers Want from eNewsletters. Data to Help You Get the Business

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Information from CFE Media and Trew Marketing show that engineers subscribe a total of nine eNewsletters. They are information hungry bunch. Marketers use eNewsletters because of they provide the biggest bang for their bucks. Continue reading