Guess what? About half of your customers and prospects use online videos for work-related purposes too. They are seeking solutions for motor sizing, Ethernet cabling issues, pump volume curve performance, software capability, etc. Today, video is a low-cost and easily distributed tactic to reach your customers and prospects with high value information with a minimum investment. Continue reading
Thought you might be interested in what is coming up in 2017 in B2M marketing. Some are common-sense, some are new strategies that will grow revenues. AJ Agrawal, a Forbes Contributor, provided some trends you should be paying attention to. Continue reading
This article by Ed Mitzen, Founder of Fingerpaint, includes tips that all executives can use to increase customer satisfaction. His article titled, “What Flying Southwest Taught Me About How to Run My Business,” include some gems that are common sense ways to set your company apart from its competitors. Continue reading
Information from CFE Media and Trew Marketing show that engineers subscribe a total of nine eNewsletters. They are information hungry bunch. Marketers use eNewsletters because of they provide the biggest bang for their bucks. Continue reading
Today, technical professionals use a wide range of digital resources to search for suppliers, products and components. That’s why you need a comprehensive digital marketing strategy that creates a broad and deep online presence to connect with customers and prospects. Online catalogs, e-newsletters, webinars, social media, content marketing, search engine optimization and banner advertising all have a place in your marketing portfolio. At the hub of this interdependent marketing universe is your company website. Continue reading
The Internet of Things (IoT) is a concept where products can be controlled through the Internet using well-known technologies such as smart phones, pads and computers. Soon, Internet of Things will offer users the ability to interact with nearly every product, equipment and devices they interact with.
For example, your refrigerator will let you know when you are running low on eggs, or the expiration date of milk. It then adds eggs and milk to grocery list on your phone, or send this information to your grocery store. Continue reading
The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving might serve as a wake-up call for some brands. That’s because over the past two years, there have been some rather interesting shifts, not just in how B2B buying decisions are happening, but also in who’s responsible for them. Continue reading
What does aspirin, cellophane, dry ice, escalator, flip phone, kerosene, lanolin, laundromat, thermos, trampoline and videotape have in common? All of these popular terms lost their registered trademark status and became generic terms due to misuse.
One of our important services we provide to clients is trademark management/usage for various projects including websites, email, literature, PR, trade show graphics and other promotional materials. It is a value-add to help them protect their trademarks through correct and consist usage. The guidelines below can be used by any company to protect and optimize their trademarks. Continue reading
New research reveals that the average sales cycle in nearly all industries has shortened dramatically. Just a decade ago, closing a sale required an average of 5.6 personal interactions. Today, the decision to buy develops in a blistering 1.7 meetings. What’s more, many prospects reach their decision before the salesperson slams the car door shut in the parking lot. Continue reading
Any one of these 13 sales messaging mistakes could be costing you money. From failing to find persuasive messaging, to telling your story in a boring way that makes prospects switch off, to arming sales people with the wrong sales tools – if you make these mistakes, your sales will suffer. Continue reading