Today, technical professionals use a wide range of digital resources to search for suppliers, products and components. That’s why you need a comprehensive digital marketing strategy that creates a broad and deep online presence to connect with customers and prospects. Online catalogs, e-newsletters, webinars, social media, content marketing, search engine optimization and banner advertising all have a place in your marketing portfolio. At the hub of this interdependent marketing universe is your company website. Continue reading
The Internet of Things (IoT) is a concept where products can be controlled through the Internet using well-known technologies such as smart phones, pads and computers. Soon, Internet of Things will offer users the ability to interact with nearly every product, equipment and devices they interact with.
For example, your refrigerator will let you know when you are running low on eggs, or the expiration date of milk. It then adds eggs and milk to grocery list on your phone, or send this information to your grocery store. Continue reading
The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving might serve as a wake-up call for some brands. That’s because over the past two years, there have been some rather interesting shifts, not just in how B2B buying decisions are happening, but also in who’s responsible for them. Continue reading
What does aspirin, cellophane, dry ice, escalator, flip phone, kerosene, lanolin, laundromat, thermos, trampoline and videotape have in common? All of these popular terms lost their registered trademark status and became generic terms due to misuse.
One of our important services we provide to clients is trademark management/usage for various projects including websites, email, literature, PR, trade show graphics and other promotional materials. It is a value-add to help them protect their trademarks through correct and consist usage. The guidelines below can be used by any company to protect and optimize their trademarks. Continue reading
I read Dana Severson’s, Director of Marketing at Promoter.io, and a sucker for annual predictions. He and his followers have suggested preposterous theories grounded in absolutely zero fact or logic. We added to the list. It’s a time to look ahead with unquestionable positivity and make some bold bets on what the future has in store. Continue reading
Any one of these 13 sales messaging mistakes could be costing you money. From failing to find persuasive messaging, to telling your story in a boring way that makes prospects switch off, to arming sales people with the wrong sales tools – if you make these mistakes, your sales will suffer. Continue reading
Benchmark Research. Ongoing Information to:
– Detect Competitive Threats, Market Shifts and New Opportunities
– Continually Measure Your ProgressHow do you get market feedback? How often do analyze trends? Been surprised by a competitive threat or market shift? What is your company’s reputation in the marketplace? Continue reading
Social media can’t compete with other resources for researching work-related purchases. Engineers consistently report that using methods such as general search engines, online catalogs, word of mouth and supplier websites is more efficient than social for researching work-related purposes. Social media has its place as an influencer in the industrial sector, but it isn’t the engineer’s go-to digital resource for work. Continue reading
Many industrial/manufacturing industries lag behind in their adoption of modern digital marketing practices, largely due to target demographics that have been slow to embrace social media and mobile computing. However, with digital trends accelerating and workforce demographics rapidly changing, businesses are being forced to adapt quickly. Continue reading
No matter what industry you’re in, your company can’t survive without technology. From smart phones and tablets to mobile apps and cloud-based technology, there’s a plethora of technological advancements not only to keep track of, but also to profit from. To stay competitive, your organization needs to anticipate the most significant technology trends that are shaping your business and changing your customer, and then develop innovative ways to use them to your advantage, both inside and outside of your organization. Remember, if it can be done, it will be done. If you don’t use these technologies to create a competitive advantage, someone else will. Continue reading