Email remains one of the most popular and effective marketing tactics in the industrial sector. However, to be effective with email marketing, you have to overcome a number of challenges. Here are tips from IEEE Engineering360 Media Solutions to help you create emails that get results. Continue reading
Your company website shouldn’t be your only marketing channel, but it can serve as the hub for your marketing strategy. Your goals should be to drive customers to your site, give them reasons to stay, and motivate them to engage with you. Continue reading
On Tuesday, April 21, Google is making a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their phone.
The algorithm will start favoring mobile-friendly websites (ones with large text, easy-to-click links, and that resize to fit whatever screen they’re viewed on) and ranking them higher in search. Websites that aren’t mobile-friendly will get demoted. Continue reading
There are 12 types of bosses, each with a different management style, says business journalist Geoffrey James, author of Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know. “Everyone needs a field guide to identify which type … Continue reading
1. Ignorance. Do not communicate what you want to sell, rather, communicate what the customer needs. Research, sales channel feedback, competitor analysis and industry editor meetings can guide you to develop communications that resound with customers. Often, marketing messages are … Continue reading