Your company website shouldn’t be your only marketing channel, but it can serve as the hub for your marketing strategy. Your goals should be to drive customers to your site, give them reasons to stay, and motivate them to engage with you. Continue reading
Looking to market to engineers? They are tough sells. Right brain, skeptical, performance-driven and cost conscious. But, they are prime buying influences.
CFE Media (publishers of Control Engineering, Consulting-Specifying Engineer, Oil & Gas Engineering, and Plant Engineering) and TREW Marketing partnered to survey CFE Media’s collective audience of 1,000 engineers about how they get their information. Continue reading
Surprisingly, the best price and best value is at the bottom of the customer’s priority list according to research conducted by The Rain Group. According to the survey, customers tend to buy from sellers who are outstanding at the following issues: Continue reading
You cannot rest on your laurels nor succumbed to past wins. Today is today, and the future is coming like a speeding bullet. Customer demand is growing and changing. Competitors are getting smarter and focused on taking business away from you. Government could be wild card. Continue reading
Today, technical professionals use a wide range of digital resources to search for suppliers, products and components. That’s why you need a comprehensive digital marketing strategy that creates a broad and deep online presence to connect with customers and prospects. Online catalogs, e-newsletters, webinars, social media, content marketing, search engine optimization and banner advertising all have a place in your marketing portfolio. At the hub of this interdependent marketing universe is your company website. Continue reading
The Internet of Things (IoT) is a concept where products can be controlled through the Internet using well-known technologies such as smart phones, pads and computers. Soon, Internet of Things will offer users the ability to interact with nearly every product, equipment and devices they interact with.
For example, your refrigerator will let you know when you are running low on eggs, or the expiration date of milk. It then adds eggs and milk to grocery list on your phone, or send this information to your grocery store. Continue reading
The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving might serve as a wake-up call for some brands. That’s because over the past two years, there have been some rather interesting shifts, not just in how B2B buying decisions are happening, but also in who’s responsible for them. Continue reading
What does aspirin, cellophane, dry ice, escalator, flip phone, kerosene, lanolin, laundromat, thermos, trampoline and videotape have in common? All of these popular terms lost their registered trademark status and became generic terms due to misuse.
One of our important services we provide to clients is trademark management/usage for various projects including websites, email, literature, PR, trade show graphics and other promotional materials. It is a value-add to help them protect their trademarks through correct and consist usage. The guidelines below can be used by any company to protect and optimize their trademarks. Continue reading
I read Dana Severson’s, Director of Marketing at Promoter.io, and a sucker for annual predictions. He and his followers have suggested preposterous theories grounded in absolutely zero fact or logic. We added to the list. It’s a time to look ahead with unquestionable positivity and make some bold bets on what the future has in store. Continue reading
New research reveals that the average sales cycle in nearly all industries has shortened dramatically. Just a decade ago, closing a sale required an average of 5.6 personal interactions. Today, the decision to buy develops in a blistering 1.7 meetings. What’s more, many prospects reach their decision before the salesperson slams the car door shut in the parking lot. Continue reading