Looking to market to engineers? They are tough sells. Right brain, skeptical, performance-driven and cost conscious. But, they are prime buying influences.
CFE Media (publishers of Control Engineering, Consulting-Specifying Engineer, Oil & Gas Engineering, and Plant Engineering) and TREW Marketing partnered to survey CFE Media’s collective audience of 1,000 engineers about how they get their information. Continue reading
Social media can’t compete with other resources for researching work-related purchases. Engineers consistently report that using methods such as general search engines, online catalogs, word of mouth and supplier websites is more efficient than social for researching work-related purposes. Social media has its place as an influencer in the industrial sector, but it isn’t the engineer’s go-to digital resource for work. Continue reading
The success of AdWords pay-per-click (PPC) advertising has caused an increase in competition among businesses; driving prices up and making it harder to afford to compete. This is a growing concern among businesses seeking and currently using online paid advertising … Continue reading
Quality Score is a metric created by Google used to measure the relevancy of your Pay-Per-Click (PPC) ad campaign. This is Google’s way of guaranteeing that only the most relevant ads display in front of their users. A high Quality … Continue reading
Are you racking your brain trying to figure out how to create buzz around a new product or service? Can’t figure out how to drive more traffic to your website or landing page? Pay-Per-Click (PPC) advertising is capable of narrowing … Continue reading