How Engineers Get Their Information. Data to Help You Get the Business

Looking to market to engineers? They are tough sells. Right brain, skeptical, performance-driven and cost conscious. But, they are prime buying influences.

CFE Media (publishers of Control Engineering, Consulting-Specifying Engineer, Oil & Gas Engineering, and Plant Engineering) and TREW Marketing partnered to survey CFE Media’s collective audience of 1,000 engineers about how they get their information. Continue reading

Social Media Use in the Industrial Sector Goes Flat

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Social media can’t compete with other resources for researching work-related purchases. Engineers consistently report that using methods such as general search engines, online catalogs, word of mouth and supplier websites is more efficient than social for researching work-related purposes. Social media has its place as an influencer in the industrial sector, but it isn’t the engineer’s go-to digital resource for work. Continue reading

How to Beat the Rising Costs of Search-Driven Business

The success of AdWords pay-per-click (PPC) advertising has caused an increase in competition among businesses; driving prices up and making it harder to afford to compete. This is a growing concern among businesses seeking and currently using online paid advertising … Continue reading