Why You Need a Mobile Friendly Website. Tips to Get It Done

Website-Design

While engineers still do the majority of their heavy-lifting work on desktop computers, their mobile usage is increasing, especially for reading emails and articles, and conducting product searches. This trend has real implications for industrial marketers, who must build and maintain a persistent digital presence. Continue reading

How Do Ads Follow You After You Visited a Website? Retargeting

Retargeted

Ever notice that ads seem to pop up on other sites after you visited a website? It’s called Display Ad Retargeting. It is very effective way to promote your brand. Virginia Goulding from WTWH Marketing Lab gives an overview of this tool that is low-cost and effective. Continue reading

Create Online Videos and Your Customers Will Love You For It

Online-video-growing lr

Guess what? About half of your customers and prospects use online videos for work-related purposes too. They are seeking solutions for motor sizing, Ethernet cabling issues, pump volume curve performance, software capability, etc. Today, video is a low-cost and easily distributed tactic to reach your customers and prospects with high value information with a minimum investment. Continue reading

How to Make Your Email Results Better, Copy Tips

2017 Copywrting

I’ve seen some powerful email copy – and some are that are truly head scratching. No matter if you are writing copy or approve copy, these tips can result better results. Use these tips for email, but also all communications materials. Continue reading

Why Email Marketing is a Smart Idea to Help Your Business Grow

Email

Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Marketers that can do this – connect with their prospects and customers in a highly targeted way – will be successful in delivering ROI and revenue back to the business. Continue reading

Marketing Trends To Watch Out For In 2017

marketing-trends

Thought you might be interested in what is coming up in 2017 in B2M marketing. Some are common-sense, some are new strategies that will grow revenues. AJ Agrawal, a Forbes Contributor, provided some trends you should be paying attention to. Continue reading

What Engineers Want from eNewsletters. Data to Help You Get the Business

enewsletter-chart

Information from CFE Media and Trew Marketing show that engineers subscribe a total of nine eNewsletters. They are information hungry bunch. Marketers use eNewsletters because of they provide the biggest bang for their bucks. Continue reading

What Engineers Want from Your Website. Data to Help You Get the Business

content-chart

Your company website shouldn’t be your only marketing channel, but it can serve as the hub for your marketing strategy. Your goals should be to drive customers to your site, give them reasons to stay, and motivate them to engage with you. Continue reading

How Engineers Get Their Information. Data to Help You Get the Business

Looking to market to engineers? They are tough sells. Right brain, skeptical, performance-driven and cost conscious. But, they are prime buying influences.

CFE Media (publishers of Control Engineering, Consulting-Specifying Engineer, Oil & Gas Engineering, and Plant Engineering) and TREW Marketing partnered to survey CFE Media’s collective audience of 1,000 engineers about how they get their information. Continue reading

Sales Power: The Secrets of What Every Customer Wants

Surprisingly, the best price and best value is at the bottom of the customer’s priority list according to research conducted by The Rain Group. According to the survey, customers tend to buy from sellers who are outstanding at the following issues: Continue reading