Marketing Trends To Watch Out For In 2017

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Thought you might be interested in what is coming up in 2017 in B2M marketing. Some are common-sense, some are new strategies that will grow revenues. AJ Agrawal, a Forbes Contributor, provided some trends you should be paying attention to. Continue reading

Sales Power: The Secrets of What Every Customer Wants

Surprisingly, the best price and best value is at the bottom of the customer’s priority list according to research conducted by The Rain Group. According to the survey, customers tend to buy from sellers who are outstanding at the following issues: Continue reading

13 Costly Sales Messaging Mistakes

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Any one of these 13 sales messaging mistakes could be costing you money. From failing to find persuasive messaging, to telling your story in a boring way that makes prospects switch off, to arming sales people with the wrong sales tools – if you make these mistakes, your sales will suffer. Continue reading

How to Build Bridges Between Sales and Marketing for Better Results

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Sometimes, marketing people don’t understand sales people. And sales people don’t understand marketing. I’ve heard marketing people say sales is arrogant and lazy and ignores marketing’s efforts. Likewise, I’ve heard sales people opine that marketing is irresponsible and irrelevant. They never get anything useful from marketing. Continue reading

What Your Competitors’ Are Using Against You

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Benchmark Research. Ongoing Information to:
– Detect Competitive Threats, Market Shifts and New Opportunities
– Continually Measure Your ProgressHow do you get market feedback? How often do analyze trends? Been surprised by a competitive threat or market shift? What is your company’s reputation in the marketplace? Continue reading

Control System Integrator Digital Marketing Performance Gets a Failing Grade

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Many industrial/manufacturing industries lag behind in their adoption of modern digital marketing practices, largely due to target demographics that have been slow to embrace social media and mobile computing. However, with digital trends accelerating and workforce demographics rapidly changing, businesses are being forced to adapt quickly. Continue reading

New Research Shows Engineers Under Increasing Pressure

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The pace of engineering is accelerating, designs are becoming more complex at the same time that design cycles are shrinking, and time-to-market pressures are increasing. If that sounds like a challenging work environment, welcome to the life of today’s engineer.

These are just a few of the key takeaways gleaned from new research conducted by IHS Engineering360 and presented in the new, complimentary research report The Pulse of Engineering: The Changing Work Environment for Engineers Today. Continue reading

Channel Sales Incentive Program Best Practices

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If you depend on distributors, dealers, agents and resellers to bring your products to market, a channel sales incentive or loyalty program (sometimes called dealer reward programs, reseller programs, distributor incentive programs or agent reward programs) can help you engage your many channel partners to stimulate sales. Continue reading

10 Things Every Customer Wants

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Surprisingly, the best price and best value is at the bottom of the customer’s priority list. Geoffrey James, Contributing editor, Inc.com, says research recently conducted by The Rain Group customers tend to buy from sellers who are superlative at the following tasks: Continue reading