What Your Competitors’ Are Using Against You

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Benchmark Research. Ongoing Information to:
– Detect Competitive Threats, Market Shifts and New Opportunities
– Continually Measure Your ProgressHow do you get market feedback? How often do analyze trends? Been surprised by a competitive threat or market shift? What is your company’s reputation in the marketplace? Continue reading

Control System Integrator Digital Marketing Performance Gets a Failing Grade

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Many industrial/manufacturing industries lag behind in their adoption of modern digital marketing practices, largely due to target demographics that have been slow to embrace social media and mobile computing. However, with digital trends accelerating and workforce demographics rapidly changing, businesses are being forced to adapt quickly. Continue reading

How to Be Great Marketing Manager. Lessons from Great Coaches

In my career, I have worked with some brilliant marketing managers, and a few that were dim blubs. Brilliant managers add value to their organizations through measureable results based knowledge, creativity, teamwork and sheer determination. They are enthused, confident, driven … Continue reading

Email. Still the Best Marketing Communications Value

In the years we have created strategic marketing communications plans, email campaigns continue to be the best value. •          Reach hundreds or thousands of customers/prospects at pennies each. •          Deliver measurable click-backs for sales follow up. •          Build awareness of … Continue reading