Why Website Messaging Must Be Part of Your Company’s Sales Pitch

New research reveals that the average sales cycle in nearly all industries has shortened dramatically. Just a decade ago, closing a sale required an average of 5.6 personal interactions. Today, the decision to buy develops in a blistering 1.7 meetings. What’s more, many prospects reach their decision before the salesperson slams the car door shut in the parking lot. Continue reading

How to Optimize Sales and Marketing Effectiveness

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Over the years I’ve seen some clients achieve great market share and profit results when sales and marketing work together. And, I’ve had other clients suffer less than stellar results when sales and marketing don’t work together. These under performing companies lack a shared vision and teamwork. Continue reading

What Your Competitors’ Are Using Against You

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Benchmark Research. Ongoing Information to:
– Detect Competitive Threats, Market Shifts and New Opportunities
– Continually Measure Your ProgressHow do you get market feedback? How often do analyze trends? Been surprised by a competitive threat or market shift? What is your company’s reputation in the marketplace? Continue reading

How to Write a Great Sales and Marketing Section for Your Business Plan

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Like any other investment you would make, money spent on marketing must generate a return. (Otherwise why make the investment?) While that return could simply be greater cash flow, good marketing plans result in higher sales and profits.

So don’t simply plan to spend money on a variety of advertising efforts. Do your homework and create a smart marketing program. Here are some of the basic steps involved in creating a marketing plan. Continue reading