How to Build Bridges Between Sales and Marketing for Better Results

Bridge Building Horiz

Sometimes, marketing people don’t understand sales people. And sales people don’t understand marketing. I’ve heard marketing people say sales is arrogant and lazy and ignores marketing’s efforts. Likewise, I’ve heard sales people opine that marketing is irresponsible and irrelevant. They never get anything useful from marketing. Continue reading

What Your Competitors’ Are Using Against You


Benchmark Research. Ongoing Information to:
– Detect Competitive Threats, Market Shifts and New Opportunities
– Continually Measure Your ProgressHow do you get market feedback? How often do analyze trends? Been surprised by a competitive threat or market shift? What is your company’s reputation in the marketplace? Continue reading

Channel Sales Incentive Program Best Practices


If you depend on distributors, dealers, agents and resellers to bring your products to market, a channel sales incentive or loyalty program (sometimes called dealer reward programs, reseller programs, distributor incentive programs or agent reward programs) can help you engage your many channel partners to stimulate sales. Continue reading

How to Be Great Marketing Manager. Lessons from Great Coaches

In my career, I have worked with some brilliant marketing managers, and a few that were dim blubs. Brilliant managers add value to their organizations through measureable results based knowledge, creativity, teamwork and sheer determination. They are enthused, confident, driven … Continue reading