Tips on Running Your Business – Customer Service

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This article by Ed Mitzen, Founder of Fingerpaint, includes tips that all executives can use to increase customer satisfaction. His article titled, “What Flying Southwest Taught Me About How to Run My Business,” include some gems that are common sense ways to set your company apart from its competitors. Continue reading

How Engineers Get Their Information. Data to Help You Get the Business

Looking to market to engineers? They are tough sells. Right brain, skeptical, performance-driven and cost conscious. But, they are prime buying influences.

CFE Media (publishers of Control Engineering, Consulting-Specifying Engineer, Oil & Gas Engineering, and Plant Engineering) and TREW Marketing partnered to survey CFE Media’s collective audience of 1,000 engineers about how they get their information. Continue reading

Get Ready for the Changing Face of B2B Marketing

The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving might serve as a wake-up call for some brands. That’s because over the past two years, there have been some rather interesting shifts, not just in how B2B buying decisions are happening, but also in who’s responsible for them. Continue reading

Why Website Messaging Must Be Part of Your Company’s Sales Pitch

New research reveals that the average sales cycle in nearly all industries has shortened dramatically. Just a decade ago, closing a sale required an average of 5.6 personal interactions. Today, the decision to buy develops in a blistering 1.7 meetings. What’s more, many prospects reach their decision before the salesperson slams the car door shut in the parking lot. Continue reading

What Your Competitors’ Are Using Against You

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Benchmark Research. Ongoing Information to:
– Detect Competitive Threats, Market Shifts and New Opportunities
– Continually Measure Your ProgressHow do you get market feedback? How often do analyze trends? Been surprised by a competitive threat or market shift? What is your company’s reputation in the marketplace? Continue reading

Social Media Use in the Industrial Sector Goes Flat

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Social media can’t compete with other resources for researching work-related purchases. Engineers consistently report that using methods such as general search engines, online catalogs, word of mouth and supplier websites is more efficient than social for researching work-related purposes. Social media has its place as an influencer in the industrial sector, but it isn’t the engineer’s go-to digital resource for work. Continue reading

Control System Integrator Digital Marketing Performance Gets a Failing Grade

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Many industrial/manufacturing industries lag behind in their adoption of modern digital marketing practices, largely due to target demographics that have been slow to embrace social media and mobile computing. However, with digital trends accelerating and workforce demographics rapidly changing, businesses are being forced to adapt quickly. Continue reading

Channel Sales Incentive Program Best Practices

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If you depend on distributors, dealers, agents and resellers to bring your products to market, a channel sales incentive or loyalty program (sometimes called dealer reward programs, reseller programs, distributor incentive programs or agent reward programs) can help you engage your many channel partners to stimulate sales. Continue reading

How to Beat the Rising Costs of Search-Driven Business

The success of AdWords pay-per-click (PPC) advertising has caused an increase in competition among businesses; driving prices up and making it harder to afford to compete. This is a growing concern among businesses seeking and currently using online paid advertising … Continue reading