Create Online Videos and Your Customers Will Love You For It

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Guess what? About half of your customers and prospects use online videos for work-related purposes too. They are seeking solutions for motor sizing, Ethernet cabling issues, pump volume curve performance, software capability, etc. Today, video is a low-cost and easily distributed tactic to reach your customers and prospects with high value information with a minimum investment. Continue reading

How to Make Your Email Results Better, Copy Tips

2017 Copywrting

I’ve seen some powerful email copy – and some are that are truly head scratching. No matter if you are writing copy or approve copy, these tips can result better results. Use these tips for email, but also all communications materials. Continue reading

Tips for Differentiating Your Business from Competitors

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Every market today is a busy, crowded, competitive market. In the industrial sector, many companies offer similar products, components and services. The quest to stand out from the crowd and differentiate from your competitors is a difficult challenge, but once overcome will help you gain a stronger, more recognizable position in the market. Continue reading

Why Email Marketing is a Smart Idea to Help Your Business Grow

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Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Marketers that can do this – connect with their prospects and customers in a highly targeted way – will be successful in delivering ROI and revenue back to the business. Continue reading

Marketing Trends To Watch Out For In 2017

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Thought you might be interested in what is coming up in 2017 in B2M marketing. Some are common-sense, some are new strategies that will grow revenues. AJ Agrawal, a Forbes Contributor, provided some trends you should be paying attention to. Continue reading

What Engineers Want from Your Website. Data to Help You Get the Business

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Your company website shouldn’t be your only marketing channel, but it can serve as the hub for your marketing strategy. Your goals should be to drive customers to your site, give them reasons to stay, and motivate them to engage with you. Continue reading

Sales Power: The Secrets of What Every Customer Wants

Surprisingly, the best price and best value is at the bottom of the customer’s priority list according to research conducted by The Rain Group. According to the survey, customers tend to buy from sellers who are outstanding at the following issues: Continue reading

Get Ready for the Changing Face of B2B Marketing

The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving might serve as a wake-up call for some brands. That’s because over the past two years, there have been some rather interesting shifts, not just in how B2B buying decisions are happening, but also in who’s responsible for them. Continue reading

Protect Your Company’s Valuable Asset: ®

What does aspirin, cellophane, dry ice, escalator, flip phone, kerosene, lanolin, laundromat, thermos, trampoline and videotape have in common? All of these popular terms lost their registered trademark status and became generic terms due to misuse.

One of our important services we provide to clients is trademark management/usage for various projects including websites, email, literature, PR, trade show graphics and other promotional materials. It is a value-add to help them protect their trademarks through correct and consist usage. The guidelines below can be used by any company to protect and optimize their trademarks. Continue reading

20 Predictions for 2016

I read Dana Severson’s, Director of Marketing at Promoter.io, and a sucker for annual predictions. He and his followers have suggested preposterous theories grounded in absolutely zero fact or logic. We added to the list. It’s a time to look ahead with unquestionable positivity and make some bold bets on what the future has in store. Continue reading