Why Email Marketing is a Smart Idea to Help Your Business Grow

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Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Marketers that can do this – connect with their prospects and customers in a highly targeted way – will be successful in delivering ROI and revenue back to the business. Continue reading

Why Website Messaging Must Be Part of Your Company’s Sales Pitch

New research reveals that the average sales cycle in nearly all industries has shortened dramatically. Just a decade ago, closing a sale required an average of 5.6 personal interactions. Today, the decision to buy develops in a blistering 1.7 meetings. What’s more, many prospects reach their decision before the salesperson slams the car door shut in the parking lot. Continue reading

What Your Competitors’ Are Using Against You

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Benchmark Research. Ongoing Information to:
– Detect Competitive Threats, Market Shifts and New Opportunities
– Continually Measure Your ProgressHow do you get market feedback? How often do analyze trends? Been surprised by a competitive threat or market shift? What is your company’s reputation in the marketplace? Continue reading

Internet of Things (IoT) Rewards and Risks

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The Internet of Things (IoT) is the network of physical objects or “things” embedded with electronics, software, sensors and connectivity to enable it to achieve greater value and service by exchanging data with the consumer, manufacturer, operator and/or other connected devices. Each thing is uniquely identifiable through its embedded computing system but is able to interoperate within the existing Internet infrastructure. Continue reading

Social Media Use in the Industrial Sector Goes Flat

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Social media can’t compete with other resources for researching work-related purchases. Engineers consistently report that using methods such as general search engines, online catalogs, word of mouth and supplier websites is more efficient than social for researching work-related purposes. Social media has its place as an influencer in the industrial sector, but it isn’t the engineer’s go-to digital resource for work. Continue reading

Control System Integrator Digital Marketing Performance Gets a Failing Grade

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Many industrial/manufacturing industries lag behind in their adoption of modern digital marketing practices, largely due to target demographics that have been slow to embrace social media and mobile computing. However, with digital trends accelerating and workforce demographics rapidly changing, businesses are being forced to adapt quickly. Continue reading

25 Game-Changing Hard Trends That Will Create Disruption and Opportunity

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No matter what industry you’re in, your company can’t survive without technology. From smart phones and tablets to mobile apps and cloud-based technology, there’s a plethora of technological advancements not only to keep track of, but also to profit from. To stay competitive, your organization needs to anticipate the most significant technology trends that are shaping your business and changing your customer, and then develop innovative ways to use them to your advantage, both inside and outside of your organization. Remember, if it can be done, it will be done. If you don’t use these technologies to create a competitive advantage, someone else will. Continue reading

Email. Still the Best Marketing Communications Value

In the years we have created strategic marketing communications plans, email campaigns continue to be the best value. •          Reach hundreds or thousands of customers/prospects at pennies each. •          Deliver measurable click-backs for sales follow up. •          Build awareness of … Continue reading